A first cut from your raw footage

What comes out

The cut is built sentence by sentence from the transcript, and cuts land between words, never inside one.

• Retakes and false starts. When you say a line again, your style decides whether the last take, the best take, or your choice is kept
• Filler words such as “um” and “uh”
• Pauses longer than your style allows, shortened to a natural beat
• Lines that don’t fit a target length, if you set one

What stays in

If a project is sponsored and no disclosure is found in the footage, or it starts later than the brief requires, the first cut tells you so you can fix it before anything goes out.

• Sponsor disclosures and safety language, detected in what you say
• Your sponsor’s mandatory talking points and any must-keep phrases from the brief
• Product demonstrations, left uncut

B-roll that matches the product

Tag your B-roll with the products it shows and the first cut places it over the narration about that product. A clip tagged with a different shade of the same product is left out, and generic B-roll is never laid over product-specific narration, so the wrong item doesn’t stand in for the one you’re talking about.

What it adds

Footage without speech, such as B-roll or music-only clips, is cut from its shots instead of a transcript.

• Captions in your style, burned in on vertical versions
• Chapters for long-form videos
• An outline of sections you can see on the timeline
• A music bed ducked under your voice, if your style uses music and the project has a music track

Start from a brief

Paste or upload a brief and the new project fills itself in: products and shades, the sponsor, disclosure text and how soon it must appear, talking points, claims to avoid and a target length. The first cut and the review checks both use it.

Questions